Woodwalk partnered with the GOOD agency on a campaign for Encore, a non-profit behind the Generation To Generation campaign, which encourages people over 50 to help young people in their community thrive.
Pimples, afros, glamour and rebellion. A few of the themes and feelings that shone from the old photos of our subjects as we pored through their photographic histories. Today, these dedicated mentors have grown into various roles but all are united under a shared sense that it is their time to sow into the next generation. Whether it be through teaching physics at an all-girls high school, helping lead prominent local non-profits, directing a jittery bunch of little ballerinas, or helping high schoolers learn how to run a tv studio - Ed, Evelyn, David, Cynthia, and Celia are the faces of this campaign. We loved capturing their stories, perspectives, and dedicated lives as they work towards a better community and a better world.
Encore’s Generation to Generation five-year campaign is looking to sign up one million adults aged 50+ to get involved with youth in their communities.
“Woodwalk brought their creativity, professionalism, and passion for social change to the table and felt like true partners in creating a launch video for this campaign. They were receptive to our suggestions, and worked tirelessly to create a finished product that we were thrilled to share. ”
