Woodwalk partnered with the GOOD agency on a campaign for Encore, a non-profit behind the Generation To Generation campaign, which encourages people over 50 to help young people in their community thrive.

Pimples, afros, glamour and rebellion. A few of the themes and feelings that shone from the old photos of our subjects as we pored through their photographic histories. Today, these dedicated mentors have grown into various roles but all are united under a shared sense that it is their time to sow into the next generation. Whether it be through teaching physics at an all-girls high school, helping lead prominent local non-profits, directing a jittery bunch of little ballerinas, or helping high schoolers learn how to run a tv studio - Ed, Evelyn, David, Cynthia, and Celia are the faces of this campaign. We loved capturing their stories, perspectives, and dedicated lives as they work towards a better community and a better world.

Encore’s Generation to Generation five-year campaign is looking to sign up one million adults aged 50+ to get involved with youth in their communities.

“Woodwalk brought their creativity, professionalism, and passion for social change to the table and felt like true partners in creating a launch video for this campaign. They were receptive to our suggestions, and worked tirelessly to create a finished product that we were thrilled to share. ”
— Sarah McKinney, Director of Communications, Generation to Generation
Young girl in a ballet dress holding her braided hair, standing near folding chairs and stairs indoors.
Two children reaching up to hold a basketball hoop outdoors.
A dance instructor leading a group of young girls in a ballet or dance class in a gymnasium. The girls are wearing ballet outfits and following the instructor in a circle on the wooden gym floor.
A person with curly hair looking down thoughtfully.
Back view of a person in a suit seated at a table facing an audience in a meeting room.
Student writing equations on a whiteboard with a marker, wearing a gray hoodie, looking to the side; American flag in background.
A child and an adult interacting at a small table in a colorful classroom, featuring self-portrait drawings, educational posters, and toys.
Young girl in a polka dot shirt looking down indoors.
Latino middle school boy at The Big House Los Angeles
African American female Los Angeles
A young person with short dark hair wearing a gray hoodie and white polo shirt stands outside in a sunny area.
Indian young adult Los Angeles
African-American high school student Los Angeles
Latino middle school student Los Angeles
Latina high school student Los Angeles
Latino boy Los Angeles Generation to Generation, The Big House
Vintage drawing of a detailed leaf with intricate lines and textures.
Generation to Generation Woodwalk behind the scenes Marymount High School
Generation to Generation Woodwalk behind the scenes Rainbow CDC Los Angeles
MTV film crew college campus behind the scenes woodwalk