Only the wealthy can afford bidding on art. Bombay Sapphire wanted to challenge that model by creating the world’s first Sensory Auction. We were along to capture what happens when you auction art by measuring one’s sensory reaction rather than the size of their wallet.

This project took us on a deep dive into the art, tech, and mixology world- from Texas to New York. We had the opportunity to visit and interview the incredible artist Dan Lam, as well as the talented tech team at Volvox Labs to make this come to life.

2022 SXSW Innovation Award Finalist // 2022 CLIO Silver Award // 2022 Webby Award Nominee - Advertising, Media & PR - Best Event Activation + Experience Marketing // 2022 The One Show Nominee - Design

AGENCY: BBDO NY

EVENT: TXG

EDITORIAL: WAX